Based on the BT’s (British Telecom) Incremental-Innovation Hothouses Practice, the Innovation Accelerator will allow customers to find and exploit key opportunities essential to their industries and create strategies for innovation quicker and faster.

The reasons for adopting and developing a similar approach was because of the following:

• It captures the essence of finding and exploiting opportunities;
• It is central as a growth strategy;
• It is geared for acceleration of the innovation process for rapid delivery to market.
• It supports the idea of creating and capturing new markets quickly.
• It compliments the use of proven or existing technology that can be assembled in new ways and the creation of novel products thru a process of developing compelling business propositions and designs.
• It offers a well-documented operational overview.
• It provides a basis for continuous improvement of innovation capabilities and practices internal to any modern corporate or enterprise.